Our team
We are 28 employees and four office dogs – a team that thinks, designs, and lives together. In Hamburg, we develop sophisticated products for everyday urban life – with creativity, team spirit, and a touch of spontaneity.
From the initial idea to international marketing, we manage all processes ourselves. This allows us to remain flexible, close to the product, and always open to change.
What drives us is collaboration. Our ideas arise from exchange – honest, direct, and drawn from real life. This is precisely what creates products with clarity, character, and everyday practicality.
How it all started
We are Timm and Jonas, the founders of Johnny Urban. During our studies, we lived in a shared apartment and felt the energy of the city. In 2015, the idea for the perfect city backpack was born: simple, versatile, and no-nonsense. One year later, we launched our first roll-top backpack, "Adam" – the beginning of Johnny Urban.
Since then, we've been developing sophisticated products that reflect urbanity and spontaneity. Our team in Hamburg works daily on new designs for the urban lifestyle. But we know: there's no such thing as the perfect backpack. Tastes and needs vary.
Johnny Urban lives through you. Your creativity and enthusiasm drive us to remain innovative. We are grateful for the strong community and look forward to our journey together.
Values we believe in
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community
community
We believe in the power of community. At Johnny Urban, diverse people work together – with friendship, passion, and together – for you. So you can enjoy city life together. With backpacks, bags, and fashion that accompany you every day.
And with feedback from the Johnny Urban community, we make it a little better every day.
spontaneity
spontaneity
What would life be without a good dose of spontaneity? That's right, boring! The most beautiful shared memories often arise simply from the moment. That's why our designs are thought out with great attention to detail. From the initial idea to the finished product. This way, you'll be prepared for anything – no matter what the day holds.
fairness
fairness
Fair treatment of one another is important to us. Everything we do is based on the continued functioning of our planet's ecosystem. We maintain close and friendly relationships with our suppliers. This positive collaboration is reflected in long-term partnerships.
And because we believe in fairness, we offer you long-lasting products at fair prices.
Our Johnny Urban guarantee ensures you have easy access to spare parts or a free replacement if something unexpectedly breaks on a product within 2 years.