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Carry-on dimensions
Find the right backpack for your carry-on luggage. In our overview, you'll find carry-on dimensions and backpack recommendations.
Backpack comparison
Having trouble choosing from our wide selection of backpacks? Put your favorites side by side and compare all the features.
Half Moon Bag: Your urban essential with a signature shape
The Half Moon Bag is our answer to modern, clean bags with a recognizable appeal. Its iconic crescent shape, clear lines, and smart details make the Half Moon Bag the perfect companion for the city, everyday life, and evenings out with friends. Whether you only need to carry the essentials or require a bit more space – every Half Moon Bag from Johnny Urban is designed to easily fit into your daily routine. Our models come in various sizes, so you can find exactly the Half Moon Bag that suits your needs.
"Ally" – The classic all-rounder in three sizes
The Half Moon Bag "Ally" is our classic model and the foundation of the collection. It embodies the typical Half Moon look in a timeless design that truly goes with everything. What's special: "Ally" is available in three different sizes, allowing you to choose your Half Moon Bag exactly according to your lifestyle – from compact for daily essentials to more storage space for long days, the office, or a city trip. Inside, clever compartmentalization provides the necessary overview, while outside, "Ally" impresses with a clean, modern look. If you're looking for a versatile Half Moon Bag that always works, "Ally" is your go-to.
"Lou" – The elegant version with 2-in-1 function
The Half Moon Bag "Lou" is the chicer version with two styles. It adopts the typical shape of the Half Moon Bag but emphasizes an elegant look through details and proportions – perfect for dinner, dates, or office outfits with a touch more class. The highlight: the strap is detachable. This means you can not only wear "Lou" as a crossbody bag but also transform it into a handbag in an instant. With its two sizes, you'll find exactly the Half Moon Bag that matches your style – whether subtly small or with a bit more space for your essentials.
"Kaia" – The soft classic in nylon
The Half Moon Bag "Kaia" is fundamentally similar to "Ally" – classic shape, clear look – but with a character all its own. The difference lies in the material: "Kaia" is made of softly padded nylon, which gives the Half Moon Bag a particularly casual, soft touch. It appears sportier and even more relaxed, without losing its minimalist character. Inside, it offers the usual storage space for your phone, wallet, keys, etc., while outside, the soft feel of the Half Moon Bag creates a modern, casual vibe. Perfect if you prefer a more relaxed style but still want a clean look.
A Half Moon Bag for every need
Whether classic-clean with "Ally," elegant and versatile with "Lou," or soft and relaxed with "Kaia" – in our range, you'll find the perfect Half Moon Bag for every occasion. All models are available in various sizes, so you get exactly the space you need – from a compact everyday companion to a larger bag for work, university, or day trips. Every Half Moon Bag bears the typical Johnny Urban signature: urban, modern, minimalist – and ready for your everyday life.
Discover our Half Moon Bags now and find the model that suits your style, your rhythm, and your city.



























